2Hour Creator Blueprint - Notion Template

All your ideas in one place.

2Hour Creator Blueprint is my writing system for developing writing that hits.

Most writers post random unconnected thoughts.

They do not see their writing as a cohesive whole.

I have yet to find a single writer who’s grown a serious following without some kind of niche.

That doesn’t mean boxing yourself in. It means starting with something clear enough for people to get what you’re about, and specific enough for the right readers to find you.

The first six months are for you. Experiment like crazy. Write about anything. Test your voice. Watch what lands.

But eventually, if you want traction, you’ll need direction.

Most of the biggest writers today started small and specific. Only later did they broaden out.

The best newsletters aren’t defined by topics, they’re defined by perspective.

They’re voice-driven. Idea-driven. Rooted in a clear philosophy, not a marketing persona. Your niche isn’t a topic. It’s your lens.

It’s the thing beneath the thing, the worldview you keep coming back to.

And the 2Hour creator Blueprint has been instrumental for me to develop ideas that stick.